The goal for the ECCO Chinese New Year 2018 campaign was to increase shoe sales during the Chinese New Year period, with a target demographic of Chinese buyers. Design thinking techniques were employed to create an online marketing campaign, where users crack open a fortune cookie to reveal discounts off their purchase. The project scope required me to design an interactive game website; promotional emails; digital and social media banners; and print collateral (lightboxes, banners, posters, decals and lanyards). The campaign received over 20,000 entries and ECCO reported an increase in sales over the course of the campaign.